Maruti Suzuki India Limited today launched its premium urban offering, S-Cross in an all-new, bold and assertive form.
Presenting the all-new S-Cross to customers, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki said, "S-Cross, in its newest form, is an important milestone in our journey of transformation. The all-new S-Cross comes with an all new fascia that is bold and aggressive. By equipping it with the acclaimed green technology DDiS200 with Smart Hybrid we have been able to bring down emissions in the all-new S-Cross to as low as 105.5 gm/km. We are confident that S-Cross will strengthen Maruti Suzuki’s position in the premium urban segment.”
The fact that S-Cross enjoys a special place in Maruti Suzuki portfolio encouraged the company to look at this change quite aggressively. The Company, along with its suppliers, has invested over Rs 100 crore towards development of the all-new S-Cross. It comes with over 95% localization.