Honda launched its much-awaited small car, the Honda Brio in the Indian market on Tuesday. As per Honda, this car offers the perfect package for a new era, embodies the best of Honda's technologies to deliver fun and agile driving, fuel-efficiency, spaciousness & safety.
The Brio was developed following Honda's extensive market surveys in India on people's driving needs and lifestyles.
Honda Brio is launched in a very affordable range of Rs 3.95 – 5.1 lakh. The company believes that it will be the beginning of its turnaround in the fast growing Indian car market.
Brio, powered by a 1.2-litre petrol engine, gives Honda entry into a segment that represents three-fourths of India's car market and presents an opportunity to turn around the company's sliding fortunes, said Rakesh Batra, partner and head of the automobile practice at Ernst & Young. "Brio is the most important milestone for Honda in India. The company has enjoyed customers' confidence for long, but never had the products to play around with volumes."
Honda Brio comes with an efficient impressive interior design concept, which leverages its innovative packaging to offer occupants an open and spacious interior. The Brio's design takes Honda's "man maximum, machine minimum" concept to a new level which is the basic approach to Honda car design calling for maximizing the space available for people and minimizing the space required for mechanical components.
The packaging of the Brio works with its compact body size to create excellent visibility and utility, as well as a spacious feel that leaves everyone pleasantly surprised. At 3610 mm long, 1680 mm wide and 1500 mm tall with a wheelbase at 2345 mm, Brio adopts the wide form to create openness and comfort within a compact body size. The small turning radius of only 4.5m helps make the Brio extremely easy to drive in congested city traffic environment.
The Brio provides comfortable mobility in a wide variety of driving situations, from careful maneuvering on narrow streets and in traffic jams to relaxed cruising on highways. The car features a McPherson strut suspension in the front and H-shaped torsion beam rear suspension for stable road handling, excellent road holding ability and comfortable ride. The Electric Power Steering delivers easy steering at low speeds and stable steering at higher speeds for a natural, stress-free steering feel.
The Honda Brio will be available in four variants – EMT, SMT, S(O)MT and VMT in six exciting exterior colours - Energetic Blue, Rallye Red, Urban Titanium, Alabaster Silver, Taffeta White and Crystal Black Pearl.
The Honda Brio comes with a 2 years or 40,000 kms warranty as standard value for all customers.
E MT - Rs. 3.95 lacs
S MT - Rs. 4.35 lacs
S(O) MT - Rs. 4.90 lacs
V MT - Rs. 5.10 Lacs