Ford launched the All-New Ford Fiesta in July.
The exclusive and premium All-New Fiesta sedan is first of the eight new global vehicles slated for launch in India by mid-decade. Since its reveal earlier this year, the All-New Fiesta has grabbed the attention of car buyers in India with its techtastic features and first-in-segment offerings such as cruise control, electric power assisted steering (EPAS) and Advanced Bluetooth Voice Control.
The All-New Fiesta is available in four premium trims, across eight variants – Style, Trend, Titanium and Titanium Plus, with both petrol and diesel powertrain options in manual transmission. The 1.5 L Ti-VCT Style is priced at Rs. 823,500 (ex-showroom, New Delhi) and the 1.5 L Duratorq TDCi Titanium Plus at Rs. 10,42,200 (ex-showroom, New Delhi). Ford India is offering Anti-Lock Brake System (ABS), electronic brakeforce distribution (EBD), airbags and steering wheel audio controls as standard features among others, across all eight variants in both petrol and diesel options. “We are excited to launch the All-New Fiesta to India and reiterate our One Ford vision by bringing you the first of the eight new global vehicles to be launched here by 2015. This premium sedan, with its many first-in-segment and innovative features, brings to its segment class-leading passenger safety, precision engineering and in-cabin technology and elevates the customer experience to a new level of engagement and connectivity while on the move,” said Michael Boneham, president and managing director of Ford India.
Bold new exterior and interiors
The Fiesta’s kinetic design and its bold and sexy exteriors make a style statement and give the sedan a flamboyant, aerodynamic and sporty look. The car comes in seven striking colours: Diamond White, Moondust Silver, Sea Grey, Chill, Panther Black, Squeeze and Kinetic Blue.
The Fiesta’s seductive and aesthetic interiors reveal an advanced technological cockpit which is intuitive and impressively modern. The exciting new features include an intuitive human-machine interface, first-in-segment Advanced Bluetooth Voice Control for hands-free control over phone, radio, CD, USB, iPod and electronic climate control.
An engaging and safer drive
Powered by all-new fuel-efficient 1.5 L Ti-VCT and 1.5 L Duratorq TDCi powertrains developed for India and built in Chennai, the new sedan delivers excellent handling in city as well as highway conditions, without sacrificing its essentially sporty character.
Both engines offer best-in-class fuel economy: 1.5 L Ti-VCT delivers 17 km/L and the 1.5 L Duratorq TDCi, 23.5 km/L (ARAI figures).
“Our extensive research revealed customers’ inclination and aspiration towards technology and we have the right product in the All-New Fiesta which addresses that requirement giving serious consideration to safety on the move. While adding dynamism and diversity to our showrooms across the country, this premium and engaging sedan brings in Ford’s global essence to the Indian market,” said Nigel Wark, executive director of Marketing, Sales and Service at Ford India.
Specially tuned front struts, bushings, damper stabiliser bars and a rear twist-beam axle provide sure-footed performance and comfort. The reinforced construction provides the necessary safety on the roads.
Fiesta’s ability to hug the road and cruise quietly is made possible by its rigid body structure, which Ford engineers have strengthened in many critical areas. More than 55 percent of the structure uses high-strength steel with ultra-strong boron steel reinforcing several key points.
The first-in-segment EPAS with Pull Drift Compensation technology adapts to changing road conditions leading to increased safety and control. The result is best-in-class occupant safety: passengers are better protected in the event of a side impact. Safety is also enhanced by standard front driver and passenger airbags on all models.
Lower cost of ownership and reliability
Our 2-year warranty/ 100,000 km will ensure peace of mind to Fiesta owners. Our years of research, superior materials and the best of engineering offer the customer a lower cost of ownership.
“With a comprehensive mix of technology, safety and comfort features, the dynamic new Fiesta packs in a peaceful and enduring ownership experience,” Wark added.
Ford India offers a hassle-free service and ownership experience thanks to 189 3S grade sales and service outlets in 107 Indian cities.